Startups

Two pages for founders raising money in London: a guide to how to do it, and a directory of where. Read the guide first — the money only matters once you’re building something people want — then use the directory to build your outreach list.

• The fundraising guide

  A Paul Graham–inspired walk through raising money stage by stage — make something people want, stay default alive, match the source to your stage, and run the raise as a process. With worked examples, illustrations and the best essays to read next.

• Funding sources

  A directory of where an early-stage London company can raise money, grouped so you can build an outreach list — accelerators and incubators, angels, syndicates and crowdfunding, venture capital, grants and university funding, EIS/SEIS funds, and venture debt, each with how to reach them.